DANCE N CRAWL SPIDEY was a standout item in the Spidey and His Amazing Friends line, generating over 7 million global POS in 2024 and earning a feature on Good Morning America. I led art direction for the product’s photography, used across marketing, packaging, and e-commerce—providing creative input on set design, wardrobe, talent, and how the product was visually showcased. I also designed the packaging and developed e-commerce assets optimized for major retail platforms including Target and Amazon.
