In 2017, I partnered with Spoonflower to design and produce their first-ever print catalog, leading the full process from concept to press. Working under a tight 6-week timeline, I art directed a 6-day on-set photo shoot and collaborated closely with the President and VP of Marketing to plan content, pagination, and structure. Beyond the design itself, I consulted with the team to establish a scalable catalog process—setting up file systems, production timelines, proofing workflows, and best practices for sending final files to print. I also coordinated directly with Quad Graphics in Saratoga, New York, overseeing paper selection, scheduling, and the final press check. The result was not only a compelling first catalog but a foundation the team could build on for future editions.
