In 2025, Spidey and His Amazing Friends took a splashy turn with WATER-WEBS, a pirate-inspired underwater adventure. I led the trade dress design for this seasonal refresh—balancing brand consistency with a bold new theme. From coordinating with Marvel on approvals to working with vendors on toy renders, and designing final layouts, I helped bring this imaginative line to life across every packaging touchpoint.
For the 2024 season of Spidey and His Amazing Friends, I led design and art direction for the DINO-WEBS line—a bold, prehistoric-themed extension of the brand. I began by identifying a visual opportunity in the preschool aisle to help the line stand out on shelf, and presented creative concepts back to the Marvel team for alignment. From there, I executed packaging design across multiple SKUs, art directed lifestyle photo shoots to bring the dino world to life, and developed e-commerce assets and a merch guide to support retail partners.
The EVERGREEN line of Spidey and His Amazing Friends features classic, seasonless packaging designed to live on shelf for years. Rooted in the brand’s signature red, blue, and yellow palette, these products required the same level of creative focus and cohesion as the seasonal lines. I led art direction for lifestyle photo shoots, designed multiple SKUs across various packaging formats, coordinated with vendors on toy renders, and created a suite of e-commerce assets for online retailers.
