One of my favorite projects during this time was leading the design for a limited-edition book for HasLab’s Jabba’s Sail Barge—a collector-focused initiative that brought fan-driven creations to life. The book documented the process of building the massive, highly detailed barge and served as a beautifully crafted interim gift for customers while they awaited the final product. From storytelling to layout, it was a deep dive into thoughtful brand engagement and premium presentation.
